Ted Nicholas
Master Wordsmith
Discover a Master
Wordsmith's Secret for Turning Everything You Say into Wealth,
Well-Being and Personal Success
by Ted Nicholas
You might think this strange,
but every day, before I start work, I stand up, look to the sky, throw
my hands in the air, and shout out loud: "I feel terrific!"
This is what I call an 'affirmation' --
positive self-talk to charge up my emotions and help me produce
my very best work. An affirmation can be as simply as
"YES!"...as uplifting as "I'm very happy at this
moment!"...or as determined as "I'm willing to do whatever is
necessary to succeed!"
Try it for yourself right now. Choose a positive message you want to tell yourself. Then stand
up, put your head back, throw your arms up, and shout it out loud. Makes you feel uncomfortable? Good! You've just discovered how
powerful words can be.
Unlimited Success & Wealth are All
In the Words You Use
What's the single most important asset
you and your business possess? Forget money and numbers. The
true currency of business is WORDS. Communicating
your ideas, your offer, the benefits of your product -- using words to
achieve your aims is the single most important activity any
business ever performs.
Unlimited success and wealth are as
simple as using the right words. You can get everything
you've ever wanted in life, simply by saying the right words --
because the words which you communicate determine the quality of your
life.
This is true whether communicating with
others or with yourself. Especially with yourself.
Words have the power to induce
someone to laugh, to cry, to be kind, to be loving, to be cooperative,
or to buy. Or be unkind, angry, irrational. Whether
words are written or spoken, they have enormous power. Of
course, when words are spoken, the added factors of voice timbre,
emphasis, emotion...all have the potential to cause even more impact.
Use Words to Achieve a Win -Win
Situation
Here is what few businesspeople seem to
realize: People all over the world really want to help and
accommodate their fellow humans. But they must be approached
properly. The magic words I'll reveal to you in a
moment can manipulate a situation to bring you what you want --
which isn't necessarily a bad thing.
Magic Words Can Bring You Riches
The same words, strategies and techniques
which I've used to get the best results from everyday situations -- like
renting a Mercedes for the price of a Ford, slashing the cost of a first
class hotel room, and buying valuable antiques at huge discounts -- can
work magic for your business, too. Here are 3 of the phrases
which have helped me build a career marketing over $500,000,000
of both my own and my client's products and services.
Magic Phrase #1 -- Attract All
the Money You Need for any business venture you'd like to start. The magic words here are "sophisticated investor." Every successful professional -- such as a doctor or lawyer -- likes to
think of himself or herself as sophisticated. And you can often
attract these people to invest in your business.
Run an ad in your local paper,
highlighting those two key words. Other magic phrases to include
are "Local business person with excellent track record and
reputable history"; "start-up business opportunity, limited
investment, high potential return," and "references
available."
Magic Phrase #2 -- Receive Free Expert
Help for your business. Simply announce, "I have a
business problem and need expert assistance" either to a local
business group (such as the Chamber of Commerce which you have in
practically every town) -- or putting an advertisement in the
business section of your local newspaper. I've been absolutely
delighted with the quality of assistance provided to me on several
occasions by retired executives. Seek them out in your local area,
and you could benefit from this great source of experienced know-how,
too.
Magic Phrase #3 -- Get Capable People
to Work for Free. Your magic words here are "piece of the
action." Instead of paying a fixed salary, run ads
offering people one of these options:
- Hourly rate for services rendered
- Percentage of sales
- Percentage of profits
- Royalty on sales
- Percentage of savings
- Fixed payment for each unit produce
Anyone with a strong entrepreneurial instinct
will be attracted by such an approach. It means there will be no
limit on their income, they will be more independent, they can set their
own hours -- and the harder they work, the more they earn. This is
just the type of person you should employ.
Assume The Other Person Has Already
Said "Yes"
Ask questions which assume the end
result you seek. For example, speaking with your bank manager
about setting up a merchant account, you might ask these questions:
1. "How long does it normally take
for a credit card charge to be credited to my account?"
2. "What discount or percentage of
credit card sales will the bank charge us for your service?"
3. "How long would it take to get
the service in place?"
4. "What equipment do we need to buy
to make it easier for your bank to process our orders?"
Can you see how the end result -- having
a merchant account so you can process the credit card orders -- is assumed
by the very words used in each question?
Magic Words Deliver Power
And this is especially true when you're
speaking to yourself. As I said at the beginning of this letter, I
use affirmations every day -- standing up, looking to the sky, throwing
my hands in the air, and shouting out a positive message I need to tell
myself.
Yes, I feel ridiculous when I do this
too. But that discomfort is just the push I need to change my emotional
state. The magic words in my affirmations give me the energy
and determination I need to produce my very best work. And I truly
believe they'll help you achieve your goals too.
Ted Nicholas, widely recognized as
one of the greatest direct marketing wizards of all time, is best
known for having earned 24.5 million dollars on the sale of a
single book which was primarily sold through direct mail. He has
been called the Five Hundred Million Dollar Man, having marketed
over $500 million worth of products in 49 different industries. Ted is also internationally revered as one of the greatest living
copywriters who earned as much as half a million dollars from a
single 1000-word ad. His latest book, "Magic Words That Bring
You Riches" reveals 17
magic words that can make you a fortune.
