Web Site Automation
Web Site Automation: Make your site a lean, mean, automated selling machine.
This is where we separate the web-wannabe's from the
webPRO's.
This is where the "dream" of earning an income while you're
improving your tan at the beach becomes a reality.
Web Site Automation is the difference !!
There are eight elements needed to create a PROFITABLE
web site.
- Your own HOT product
- A SELLING web site
- Traffic
- A communication system (an ezine)
- Message duplication systems (viral techniques)
- Income multiplication system (Affiliate program)
- Backend selling system
- AUTOMATION of the key processes
So, What Can You AUTOMATE?
Now this is the true wonder of the web... its ability to
automate virtually every aspect of your web business. Let's break this down.
Your Own Quality Product
Digital Product DELIVERY
Now - although you can automate the delivery of tangible
goods - automation works best with digital products
(information and software.)
1. Choose your ecommerce provider wisely. The
payment process should be as seamless and transparent as possible for the
purchaser of your eproducts.
Ideally, your ecommerce provider should provide:
- Customer support for transactions
- Credit controls for transactions
- Transparent payment processing for the purchaser
- An integrated - easy to join - affiliate program
- Automated payment of your affiliates
- Transparent transactions for the vendor
There are four choices here.
Clickbank
iBill
Commission Junction
AND... the soon to be released
SBI-e
Traffic
If you're using the
Site Build It!
system then this is easy, because the Search Engine submission processes are already automated
within the system. All you do is build pages and the SBI
system does the rest.
However, if you're not using SBI then you'd use these
automation tools.
Web Position Gold
(for Search Engine submission) OR...
ROIbot
(for Search Engine Spider submission + a mix of other
valuable tools AND/ OR...
ZEUS
[for generating reciprocal link partners.]
A Communication System [an ezine]
Unfortunately, with this critical web site promotional tool
you're still going to have to do most of it manually.
However there are aspects of it which can be automated.
The subscribe/ unsubscribe process needs to be transparent
and easy for the user. This MUST be automated.
Tools like
OPTin Lightning
make this process very easy.
ROIbot
includes an autoresponder, newsletter server,
integrated forms and a S.E. spider tool with its PRO
version.
AND... another highly recommended, multi-purpose system is
PROautoresponder
, which can be used to publish your ezine,
automate the subscribe/ unsubscribe, and [as it's a
sophisticated autoresponder system] handle your backend selling systems.
Message Duplication Systems
Viral
These 'systems' are essentially ebooks, reports and mini-
courses that you'd give away to vitalize the promotion of
your web site.
Again, the PROautoresponder system is ideal for handling the
automated processes [subscription/ download instructions/
follow-up email] that are needed here. ROIbot - although
less sophisticated - is also another tool of choice.
If you wish to understand how to create your own viral products then visit the
Create A Product
page on this site.
Income Multiplication System
Affiliate Programs
Your own well run and properly managed Affiliate Program is
the ultimate Income Multiplication System.
As stated before this whole process needs to be as automated
as much as possible.
While you DO want to be providing premium quality affiliate
support you DON'T want to be spending your time answering
unnecessary questions.
For your affiliate program to be successful it needs to
provide training tools, promotional tools, and a
communications process.
You can either do all of this yourself using a program like
My Affiliate Program.
OR...
Choose a good mix of a quality ecommerce provider/ affiliate
program support (any one of the above 4) PLUS a quality
autoresponder system (such as PROautoresponder) which will
automate most of these processes for you.
Backend Selling System
People just don't land on your web site and buy from you the
first time. They need to form a relationship with you,
either via your ezine or through your backend selling
mechanisms (ebooks, reports and mini-courses etc.)
Your backend selling system is initiated from either your
web site, or it is attached to a viral mechanism you've
given away as a free download.
You need a "Look Mum, no hands" type system, which automates
the delivery of a series of information/ sales messages when
people have give you permission to send them information.
The BEST way to do this is with professional autoresponders.
Autoresponder systems will automate the entire subscribe/
unsubscribe/ delivery process for you.
All you do is set up your system once... and then it runs automatically.
PROautoresponder
- a robust, fully featured, multimedia
autoresponder system - is ideal for this automation task.
Its uses are limited only by your imagination.
Now, to wrap this up...
These above are some of the critical aspects of Automating your web site.
HOWEVER... it is just not possible to analyse and list every possible technique here. All new techniques will be discussed in-depth in The e*Analyst ezine.
The e*Analyst
If you haven't worked this out yet, you soon will. There's a LOT of NONsense zapping around in cyber space about doing business on the web.
Get the FACTS here, FIRST...
SUBSCRIBE to The e*Analyst ezine.
... and we'll give you a valuable Thank you gift just for subscribing to the ezine.
-------->> T E S T I M O N
I A L <<--------
I've just received another issue of your ezine and wanted to
say that I really like the way you focus
on a particular subject, and then feature a resource as an
easy way to accomplish a particular technique that you've
previously mentioned (I hope that makes sense?)
... and all without lots of hype in the way.
Thanks
for the refreshing change and valuable info :)
Steve Shaw -
http://www.PopupMaster.com